Marmite's explosive new campaign is pure dynamite

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Marmite , Unilever's famous spread ( which the British love and hate almost in equal measure ), has recently explored new and delirious flavours , perhaps with the aim of opening up to new target audience groups (who contemplate it at sometimes with more disgust than anything else) If last year Marmite came out with a new version flavored with peanut butter, now the Unilever subsidiary has set out to delight its fans with a variant infused with chili flavor and named (very appropriately) with the name of "Dynamite." To sell the benefits of this new product (perhaps not suitable for all palates as it combines the unusual mouthfeel of Marmite cream with the extraordinarily spicy aftertaste of chili), the Adam&Eve/DDB agency has launched an eye-catching outdoor advertising campaign. In one of the ads that are part of this campaign, developed by Adam&Eve/DDB in collaboration with Mindshare, Kinetic and Jack Agency, the protagonist is a gigantic Marmite Dynamite lid that after an explosion (obviously caused by the explosive content to whom he was seeking shelter) lands on the windshield of a vehicle parked next to a colossal billboard measuring more than 6 meters.

After this eye-catching announcement, other (equally eye-catching) executions will see the light of day where the Marmite Dynamite lids will be shot through the air and land on buildings and trees in the vicinity. The new Marmite Dynamite campaign also has Phone Number List ramifications on Instagram and Facebook . In addition, public relations agency W Communications has ensured that Unilever's brand campaign is covered by ITV's "This Morning" television programme . Marmite Dynamite will be available on supermarket shelves only and exclusively for six months and inside it houses a cream that fuses the unique flavor of Marmite with the typical heat of chili (although it has apparently been designed not to overwhelm the first bite when diner). DATA SHEET Advertiser: Marmite Agency: Adam & Eve/DDB Vice President Foods & Refreshment Unilever UKI: Andre Burger Marketing Director Foods Unilever UKI: Fikerte Woldegiorgis Marketing Manager Unilever UK: Kyrie Merryman Brand Manager Unilever UK: Sophie Allan Assistant Brand Manager Unilever UK: Rebecca Prior Group Executive Creative Director: Ben Tollett Chief Creative Officer.



Richard Brim Copywriter: Alex Lucas Art Director: Jon Farley Agency Integrated Producer: Jaki Jo Hannan Planner: Will Grundy Planner: Sara Keegan Project Manager: Jacqueline Lynch Joint CEO: Tammy Einav Joint CEO: Mat Goff Managing Partner: Tom White Account Director: Oliver Lester Account Manager: Emily Bristowe Design: King Henry Head of Design: Paul Knowles Artworker: Dave Callow Supply: Gutenberg Global Senior Producer: Tony Hutton Media Agency: Mindshare Client Director: Nika Dohoczky Account Director: Tess Domenet Account Manager: Ismaila Bojang Special Build OOH Agency: Kinetic Active Head of projects and operations: Sam O'Connell Billboard sites: Jack Agency & JCDecaux Post Production: Dennis Tuffnell PR Agency: W Communications Associate Director: Nikki Collins Senior Account Director: Jess O'Donohoe Senior Account Manager: Sam Beer Account Manager: Paige Hartley Senior Account Executive: Susana Micolta Account Executive: Ella Bull Photographer: James Day Agent: Siobhan Squire Photographer: Sue Parkhill Agency: PLEAT Model Making: Andy Knight